In the latest Facebook update, the social media giant recently announced its strategy to dominate e-commerce. Facebook and Instagram are now making it easier for their users to turn their business pages into Facebook Shops.
According to Mark Zuckerberg who has personally invested a lot of time and resources on this update, the goal of Facebook Shops is to make online shopping seamless and secure, and they want to give the means to any aspiring business owner to use Facebook Shops to connect with potential customers.
And while it is true that they do want to help aspiring shop owners and small business owners to get more customers, it’s also quite obvious that they want to use their almost 3 billion active users to challenge Amazon’s dominance in the online shopping world.
And helping them on this mission is another e-commerce platform giant, Shopify, which will allow users of Facebook Shops to take advantage of their inventory, shipping and fulfilment features.
The good news about all of this is that it’s free! So any seller, no matter how big or small you are or your budget, you can now bring your business online for free by creating a Facebook shop page which people can access on both Facebook and Instagram.
Facebook and Instagram users will be able to find your Facebook shop page through your Facebook business page, your Instagram profile or Stories.
If you want to increase your reach, you can do so by running ads, and this is where Facebook will make their money.
According to Mark Zuckerberg, "Our business model here is ads, so rather than charge businesses for Shops, we know that if Shops are valuable for businesses they’re going to in general want to bid more for ads. We’ll eventually make money that way."
Algorithms & Apps
The latest Facebook update will definitely have massive algorithm implications on Facebook and Instagram. Recent reports are stating how a “shopping” tab might work alongside with the “activity” tab on Instagram to promote Facebook Shops to their followers.
And eventually, Facebook Shops will appear on WhatsApp, Messenger and Instagram direct messages so users can browse a shop’s products and make purchases through chats if they want to.
The Not-So-Good News...
The not-so-good news is it’s not available in Australia… yet! This rollout just happened yesterday in the States so hopefully in the next couple of days, you’ll be able to start your own Facebook Shop and start raking in the sales. Stay tuned!
In conclusion, with the latest Facebook update, it looks like social media, commerce and the online global community are finally starting to play nicely together. This will hopefully give small businesses the help that they need to boost their sales.
Need help with Facebook ads? Enquire about our Digital Marketing Made Easy program here so I can personally help you get the most out of your marketing efforts.
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