How To Become A Business Coach In 6 Steps

How To Become A Business Coach In 6 Steps blog image
Here’s how to become a business coach in six simple steps. If you’ve ever wondered, “How do I become a business coach in Australia?”, and you have the skills and prior experience in sales, marketing, finance or management and do not want the hassle of the 9-5 work life, then this is for you.

This post is also perfect for people who may feel that they lack the experience to become a business coach since they may not have the success that they think they need to coach other people.

Step 1 – Realise Your Worth

So the first step is getting your mindset right by realising your worth. Here’s a question for you - if you wanted to become a world-class tennis player, who would help you get there faster? Roger Federer? Or Roger Federer’s coach?

While hanging out with Roger Federer would be awesome, if you wanted to become a world champion, there is only one person that I would go to, and that is Roger Federer's coach.

Roger Federer and Paul Annacone image

Image from Daily Express

Before starting your business coaching services, you should also really think about why you’re doing this. Are you trying to find more flexibility in your work life? Do you wish to change peoples’ lives for the better?

Regardless of the reasons, finding out your personal ‘why’ will help you to persevere when times get tough and will also help you to appreciate all of your success even more.

Gratitude is riches. Complaint is poverty. – Doris Day

Step 2 – Pick A Niche

Business coach thinking imageThe second step on how to become a business coach is to consider if you're going to be a general business coach or if you want to work in a particular niche. You might choose to work in a particular niche because you want to work with people in an industry you know and understand well.

For example, you could choose an industry such as the corporate or the small business industry to work in since you have worked in those industries before. You could then specialise in an area such as CEO/Directors coaching or sales coaching.

It’s good to note that you don’t have to pick a niche for life. You can always change. But picking a niche puts you in an advantage because it allows you to corner a certain market.

Quite often, choosing a niche can also be highly profitable. It also makes things a bit easier from a marketing perspective because all your testimonials can be for that niche, your knowledge and expertise improves for that market, which in turn will make you an authority in that industry.

Step 3 Of How To Become A Business Coach – Upskill Yourself

Investing in yourself is the best investment you will ever make. It will not only improve your life, it will improve the lives of all those around you. – Robin Sharma

Business coach training image

To become a valuable business coach, you need to upskill yourself and immerse yourself in more training. This means taking training courses that are relevant to you and your business, such as becoming an International Coaching Federation (ICF) certified coach.

Becoming an ICF-certified coach is a great investment because business coaching isn't just about giving people business advice on sales, marketing, finance and management, but it’s also about getting the most out of the business owner. It’s about helping them to achieve their personal goals as well, which in turn will contribute to the success of their business.

Also, it's a common misconception that a business coach has to be knowledgeable about every type of business such as real estate, hospitality, etc. The client, who is usually the business owner, knows way more about their business than the coach ever can.

Yes, a business coach can give advice on marketing, how to grow their company, when and how to bring on investors, etc. But you are not a mentor, you are a coach. Mentors provide specific advice where appropriate, while a coach will not focus on providing their advice or opinion, but help the person find their own solution.

So your job as a business coach is to focus on maximising the abilities of the business owner to achieve their goals.

Talking with a happy client image

And there are effective coaching methods that you can do to help them get the results that they’re looking for without knowing a lot about their industry. Such as doing an ICF-certified course like Accelerated Coaching Certification. Not only will you learn how to properly coach your business clients, but you will also become part of an elite group of coaches who are globally recognised, which in turn increases your value as a business coach.

Check out our ICF-certified Accelerated Coaching Certification course by filling in the form below.

Step 4 – Create Your Signature System

To become an effective business coach, you will need an organised coaching system. The challenge in promoting a service-based business such as business coaching is that you’re selling something intangible, invisible. That's why it's critical you have a system to show people. This could be a 3, 4 or 5-step system that takes the client from where they are now and where they want to be.

Independent Learning image

Also nowadays, there are so many ways to provide your business coaching services. Here are some ideas:

  • Coach face to face and in person
  • Use video calling apps and software like Zoom or Skype
  • Coach in groups on webinars or in a room
  • Take advantage of automation, videos and e-learning courses

So you should also come up with a delivery method that best suits your personality. For instance, if you don’t have the confidence to do a live presentation just yet, invest your money, time and energy on pre-recorded videos and e-learning courses. Or, just stick to one-on-one business coaching.

Make sure that your signature coaching system is ready before signing up your first client.

Step 5 – Develop A Marketing Plan

Marketing plan imageWhile coming up with a business plan is important, having a marketing plan is every bit as important.

If you speak to any business coach who is having a hard time building their business, I can promise you that it's not because they're not confident in their coaching abilities. It is because they know little to nothing about marketing their service-based business.

I’ve seen way too many business coaches that do not have a marketing plan, which is one of the biggest reasons why many of them fail. So, learn more about marketing, especially digital marketing like Facebook ads (more than 60% of the Australian population is an active Facebook user!), because I can tell you right now that if you can also excel in marketing, your value is a business coach will go up.

Step 6 – Learn From People Who Have Actually Done It

Business mentor imageThe final step on how to become a business coach is to learn from people who have actually done it. To become a highly-paid business coach and to become one of the best in your industry, you need to learn from people who already have the success that you’re trying to achieve.

For example, when you sign up for Accelerated Coaching Certification or Difference Maker Accelerator, you’ll have mentors who’ve been through everything you’re about to go through and can answer all of your questions and guide you to reach your goals.

So if you’re creating a business coaching service from scratch, connect with successful people working in the niche you want to enter. Just ask politely if they can give you any advice or if they can mentor you, and who knows? They might say yes.

You only get in life what you have the courage to ask for. – Oprah Winfrey

How To Become A Business Coach In 6 Steps – In Conclusion

We hope you found some value in this post, and we hope that we’ve answered your question, “How do I become a business coach in Australia?”, and that we have motivated you to finally go out there and start your own business coaching service.

How To Become A Business Coach In 6 Steps – In Conclusion image

It’s a great lifestyle. As a business owner, you get the freedom to live and work anywhere you want, you get to transform into the best version of yourself, and your income potential is limitless.

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Ben is the Difference-Maker Mentor and Co-founder of Authentic Education. He is exquisite at inspiring people to share their message, make a difference in the world and live abundantly on purpose.

Ben has been featured in media such as the Today Show,,, Huffington Post and