If you would like to learn how to get clients as a life coach, here is a list of some of the most effective strategies that are used by us as well as the top coaches from all over the world.
They can help you to attract the types of clients that will benefit most from your coaching services.
1. Offer “FREE” Coaching And Mentoring
Providing your coaching services for free is a great way to start building your list of potential paying clients. While you won’t get paid in cash, you will get paid in experience, confidence, referrals and testimonials.
Coaching many people will allow you to hone and improve your skills. Your goal is to be fully booked even though your sessions are for free, and as you gain more coaching and mentoring experience, your confidence will soar, and so will your value as a life coach.
You’d then be able to start increasing your price from maybe $20 at first, then $50, then $100, then $150, and so on until you’ve reached a price point where you’re finally able to quit your day job and become a full time life coach!
It’s important to note that even though you’re doing “free” sessions, they should still have a monetary value associated with it so that later on, you can start charging the full price or closer to that full price.
2. Do Speaking Gigs & Live Events
One of the fastest ways to become fully booked is to build a relationship with people by doing speaking gigs and doing your own live events. Live events can surely help you to reach more clients and supercharge your coaching business.
That’s because live events go well with a lot of people, and they suit so many learning styles; visual, auditory and kinesthetic. Once you become a professional presenter, you can create a year’s income with a 1, 2 or 3-day event, even with a small gathering.
To start, you could do a 5-15 minute keynote presentation at your local chamber of commerce, at a networking group, at mothers group meet-ups, etc. You could also hold your own meetups and live events then promote them on sites like EventBrite, Meetup or Facebook Events.
After the event, you could offer free sessions. If you need presenting and public speaking practise, join us on one of our free public speaking events!
3. Use The Power Of Social Media
The third best strategy on how to get clients as a life coach is to take advantage of the power of social media. Create a Linkedin, YouTube, Instagram, Twitter, Pinterest and/or a Facebook Business Page then use them as a marketing platform to create informative, funny and entertaining posts about you and your services. You could also promote your free strategy sessions or free events there.
In addition, you could host Facebook Lives which is a great way to connect with your followers and reach new clients. It uses the power of video and allows your audience to see what your services are all about, get a feel for your personality and make them feel like they’re in the moment with you.
The great thing about making videos on social media is that your videos don’t need to be elaborate or expensive. You just need to be AUTHENTIC. Have a look at our videos on YouTube.
So, do short videos on how your potential customers could benefit from your coaching and mentoring services. Here’s how to share your message with the world. Those that resonate with you will respond to your offer.
4. Create Facebook & Instagram Ads
Your audience is out there in internet land needing your service, and currently, the fastest and most cost-efficient way to reach them is through Facebook and Instagram ads. These types of paid ads allow you to switch over from broadcasting to NARROWcasting.
Facebook and Instagram have UNPARALLELED capabilities to target their users based on specific interests and location, so you’ll know that your ad will be seen by the right set of eyes (your prospects!).
They are powerful marketing tools that will help you to cut through the noise, get to your clients, and boost your business. So start learning how to create ads as soon as possible.
5. Perform Search Engine Optimisation (SEO)
If you don’t have one already, consider creating a website that features you and your life coaching services. Once your website is up and running, perform search engine optimisation or SEO on your website so that your clients can find you on the internet.
SEO is a strategy that will help your website rank well in the search engines such as Google, Yahoo and Bing. Write content in your niche that solves the problems or answers the questions of your prospects without giving away the farm. For more information on SEO, here’s how Google ranks websites.
SEO will improve the number and the quality of visitors to your website which makes it easier for you to convert them into paying clients. It’s one of the best strategies on how to get clients as a life coach because you can get a constant flow of clients forever!
We hope you found this post, “How To Get Clients As A Life Coach – Top 5 Strategies”, valuable. Whether you’re a business coach, a life coach, a career coach or any other type of coach that’s in the coaching and mentoring business, these strategies can help attract more of your ideal clientele.
How To Get Clients As A Life Coach – In Summary
To recap, the strategies on how to attract your ideal clients are:
- Offer “FREE” Coaching And Mentoring
- Do Speaking Gigs & Live Events
- Use The Power Of Social Media
- Create Facebook & Instagram Ads
- Perform Search Engine Optimisation (SEO)
If you would like more coaching strategies, such as how to earn $100k or more in your first year as a coach, then we invite you to our 1-day FREE event across Australia and New Zealand called, “How To Become A Highly Successful Coach”. For all of the details and to RESERVE YOUR FREE SEAT TODAY, click here.
Read more about: Coaching