Structure Of A Coaching Session – The Key Elements

Have you ever wondered what coaching is all about?

I’d like to share with you what coaching actually is and why I fell in love with it over 11 and a half years ago.

ICF (The International Coaching Federation) is the governing body globally for the coaching industry and the standards that are upheld within the coaching industry. If you’re on their website and actually look up the definition of coaching, this is what you’re going to find.

ICF defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential.” That’s what it’s defined as.

But what is it really? That’s the definition of it, but what does it actually look like?

Coaching is that thing where you get to sit with people and watch them really uncover their potential.

I don’t know if you’ve ever had a moment in your life where you realised that you had more potential than you thought you had, or where something came along and all of a sudden you got more out of yourself.

You’ve got a certain limit and you had a breakthrough, and the next thing you know you’re at this next level.

Either you had an epiphany or an awakening or some awareness come your way, and things changed for you.

Turning points in your life, acceleration points, things where you went up different levels, you next leveled yourself.

We’ve all had those moments before. Coaching is basically the career that allows those moments to happen every single day for people out there in the world, and allows you to be part of those moments.

One of the reasons I fell in love with coaching so long ago was because what I knew is that I was spending a large amount of my time and a large amount of my money on personal development.

If you went to my house, you would have seen an entire bookshelf that looked I’d pretty much just purchased every single book you’ll be able to find in the Hay House website.

I had Deepak Chopra, Wayne Dyer, Michael Domeyko Rowland, Sonia Choquette, Louise Hay’s books – the lot. They’re all there. I spent countless hours learning this stuff.

I was also going to meditation courses, shamanic practice retreats, sacred geometry, crystal therapies.

I actually progressed in many different art forms of healing. I loved it, I loved this thing called personal development. I just loved everything about transformation. But I didn’t have a channel, a vehicle I could pour all that into.

I didn’t realise then that people could make a living changing people’s lives. I knew people did it, I knew there were these big personal development names out there like the Tony Robbins and so on, but I didn’t know that I could do this for a living.

Not only is it a real career, coaching is the second largest, fastest growing industry on planet Earth.

Here’s what you may not be aware of: if you enjoy personal development and you’ve been spending a lot of time, energy, and money on personal development, coaching allows you to get all of that knowledge and pour it into an incredible lifestyle, and incredible career where you get paid an uncapped earning amount to transform people’s lives.


Think about it – what could be better than getting a return on all the hours you spend on personal development by sharing those gifts with other people and watching them transform their life?

This to me is one of the most remarkable careers out there. I am not an accountant or a taxation advisor, but what I do know is this: Since jumping into coaching, my passion, which I have to clearly define as personal development and spirituality – a large amount of it has become incredibly tax deductible because of what I now do for a living.

The events I go to now are tax deductions. If I’m traveling for certain courses, there are tax deductions, I mean it really is just the most remarkable thing that I can get tax deductions on my passion in life.

I don’t know if this inspires you but I want you to really just rethink this, because we meet thousands of people and I run them through a values process and we identify what they love most in life.

Sometimes what we want to do is right in front of our face but we just don’t give ourselves permission to take that leap of faith and go for it.

I know numerous coaches, hundreds of coaches that have earned over a hundred thousand dollars in their very first year, whereas most people don’t even earn that in their normal career. So if you’re wondering if the finance is a problem, it’s an uncapped earning potential.

What it really comes down to though is permission. Giving yourself the permission to go out there and do what you love. Have you ever wondered what it would be like to have a lifestyle where you just help other people manifest incredible things?

You share wisdom with them, you engage in these thought provoking, creative conversations where they reach their full potential right before your eyes.

That’s why I love coaching. To be able to turn my passion and my hobby into a career and to have done that career for the last 11 and a half years of my life, to be able to get up when I want, wear what I want, to be able to work from home … I’ve worked from home for the last 11 and a half years, in my home office.

To be able to travel the world anytime I like, go wherever I want.

That to me has been the greatest blessing of my life, and it’s all thanks to being able to learn a craft to creating breakthroughs and transformations in people’s lives and then going out there and helping as many people as I can.

If you want to make a difference in the lives of others and want to find out how, I recommend you come to the upcoming 1 Day Course, “How To Become A Highly Successful Coach”. Click on the link below to find out more or to register for your free ticket.

Starting A Successful Life Coaching Business In 90 Days

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Ben is the Difference-Maker Mentor and Co-founder of Authentic Education. He is exquisite at inspiring people to share their message, make a difference in the world and live abundantly on purpose.

Ben has been featured in media such as the Today Show,,, Huffington Post and