The Top 3 Reasons Why I Love Coaching

Today, I’d like to share with you my top three reasons why I love coaching and what it actually is.

Have you ever wondered, “What is coaching all about?”

“What is a life coach and what do they do?”

The International Coaching Federation (ICF) is the global governing body for the coaching industry and the standards that are upheld within the coaching industry. If you’re on the ICF website and actually look up the definition of coaching, this is what you’re going to find.

ICF defines coaching as, “partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential.” That’s what it’s defined as.

But what is it really? That’s the definition of it, but what does it actually look like?

What is coaching? Coaching is that thing where you get to sit with people and watch them really uncover their potential.

I don’t know if you’ve ever had a moment in your life where you realised that you had more potential than you thought you had, or where something came along and all of a sudden you got more out of yourself.

You’ve got a certain limit and you had a breakthrough, and the next thing you know you’re at this next level.

Either you had an epiphany or an awakening or some awareness come your way and things changed for you - turning points in your life, acceleration points, things where you went up different levels, you next levelled yourself, etc. We’ve all had those moments before.

Coaching is basically the career that allows those moments to happen every single day for people out there in the world and allows you to be part of those moments.

Why I Love Coaching – Make A Great Living Changing People’s Lives

One of the reasons I fell in love with coaching 12 and a half years ago was because what I knew is that I was spending a large amount of my time and a large amount of my money on personal development.

If you went to my house, you would have seen an entire bookshelf that looks like I’d pretty much just purchased every single book you’ll be able to find in the Hay House website.

I had Deepak Chopra, Dr Wayne Dyer, Michael Domeyko Rowland, Sonia Choquette, Louise Hay’s books – the lot. They’re all there. I spent countless hours learning this stuff.

I was also going to meditation courses, shamanic practice retreats, sacred geometry and crystal therapies.

I actually progressed in many different art forms of healing. I loved it! I loved this thing called personal development. I just loved everything about transformation. But I didn’t have a channel, a vehicle I could pour all that into.

I didn’t realise then that people could make a living changing people’s lives. I knew people did it, I knew there were these big personal development names out there like the Tony Robbins and so on, but I didn’t know that I could do this for a living.

Not only is it a real career, but coaching is also the second-largest and fastest-growing industry on planet Earth.

Here’s what you may not be aware of: if you enjoy personal development and you’ve been spending a lot of time, energy and money on personal development, coaching allows you to get all of that knowledge and pour it into an incredible lifestyle, and incredible career where you get paid an uncapped earning amount to transform people’s lives.

Think about it – what could be better than getting a return on all the hours you spend on personal development by sharing those gifts with other people and watching them transform their life?

This is one of the best reasons why I love coaching!

Tax Deductions

Another reason why I believe coaching is such a remarkable career is the tax deductions! Now, I am not an accountant or a taxation advisor, but what I do know is this: since jumping into coaching, my passion, which I have to clearly define as personal development and spirituality, one of the benefits of being a coach is a large amount of it has become incredibly tax-deductible.

The events I go to now are tax deductions. If I’m travelling for certain courses, there are tax deductions. I mean it really is just the most remarkable thing that I can get tax deductions on my passion in life.

It Gave Me Permission

I don’t know if this inspires you, but I want you to really just rethink this. We meet thousands of people and I run them through a values process that identifies what they love most in life.

Sometimes, what we want to do is right in front of our face but we just don’t give ourselves permission to take that leap of faith and go for it.

If you’re wondering if the finance is a problem, it’s an uncapped earning potential. I know numerous coaches, hundreds of coaches that have earned over a hundred thousand dollars in their very first year, whereas most people don’t even earn that in their normal career.

What it really comes down to though is permission. Giving yourself permission to go out there and do what you love. Have you ever wondered what it would be like to have a lifestyle where you just help other people manifest incredible things?

You share wisdom with them, you engage in these thought-provoking, creative conversations where they reach their full potential right before your eyes.

That’s why I love coaching, that’s the reason why I coach and that’s why I love what I do.

To be able to turn my passion and my hobby into a career and to have done that career for the last 12 and a half years of my life, to be able to get up when I want, wear what I want, to be able to work from home… I’ve worked from home for the last 12 and a half years, in my home office.

And to be able to travel the world anytime I like, go wherever I want, that to me has been the greatest blessing of my life.

It’s all thanks to being able to learn a craft to creating breakthroughs and transformations in people’s lives and then going out there and helping as many people as I can.

Are you ready to become an internationally certified, highly successful coach? Check out our Accelerated Coaching Certification course by filling in the form below.

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Ben is the Difference-Maker Mentor and Co-founder of Authentic Education. He is exquisite at inspiring people to share their message, make a difference in the world and live abundantly on purpose.

Ben has been featured in media such as the Today Show,,, Huffington Post and