Today, I'd like to share with you some advice on how to get your first coaching client by using the “Employee Frame” or by “framing” your coaching services.
What I get all the time is people trying to work out what the best way is to explain what it is you do for a living when you become a coach. How do you actually express the value you provide?
And then, how do you go on to charge for your coaching services and for people to be able to make sense of the fee that you're actually charging?
Whether you've just started out in coaching or you're a brand new ICF certified coach, or you've got a coaching and mentoring business for the last couple of years, this piece of content is definitely going to help you out.
What I worked out a long, long time ago is the frame that we set coaching within has a lot to do with how people interact with the concept of coaching.
Framing is like putting a frame around an idea, and that frame holds that idea in place.
If someone comes up to you and they're looking at taking you on as a coach, or they're wanting to get your services, then potentially they'll have spoken to other coaches.
A lot of the other coaches out there would have quoted hourly fees, would have quoted monthly amounts, would have quoted 90-day programs, etc.
But very rarely will someone have actually wrapped an entire frame around the whole concept of coaching.
How To Get Your First Coaching Client - The Employee Frame
To get your first coaching client or learning how to grow your coaching business is simple with the frame that I use called the “Employee Frame”.
The employee frame will work miracles inside your organisation, and it allows people to get a very clear grasp of what it is that you do.
Here's how it actually works:
When I'm going to quote my prices for my coaching services, I basically set the frame around being an employee inside your life.
The Script To Use...
Let's just say, hypothetically, that you were wanting me to become your own coach. What I say to you is simply this:
“The best way to think about me is that I am an employee of your company, and your company happens to be your life.
My single job description is simply this: to ensure that you achieve any result that your heart desires.
In fact, if you look at my job description, that is what my job description simply says - to ensure that you achieve every single result your heart desires.
I work for you full-time, Monday through to Sunday, every single day of the week. I'm on call any time you need me, I'm a full-time employee of your life. And, like all employees out there, I do in fact get a salary for what I do.
Now, you don't have to be too concerned, my salary's not 80 or 100 or 300,000 dollars a year, it's none of those kinds of things.
In fact, you will be pleased to know that my salary is just $15,000 a year. That is it. Compared to what other people out there in the marketplace are charging for full-time occupations, like administration people charging 50 grand a year, IT people charging $70,000 a year, and so on, I believe that my job is one of the most important jobs to have inside your life.
And I think $15,000 is a very small price to pay for that.”
There are other words you can use along the lines, however, that is pretty much how we sum up the employee frame, and this is how to get your first coaching client.
What we're attempting to do here is to get your potential client to fully understand what it means to have a coach working for them.
You might only speak to that client once a week, once a fortnight, or even once a month, but the fact is you want to make sure that you are available for your clients and that you give them that stability inside their life.
A lot of people actually don't require coaching in and of itself, but what they do need is someone who fully believes in them, who sees the magnificence inside them and helps them to discover that for themselves.
So when I let people know that I am a full-time employee working Monday to Sunday, and I'm never going to take a break, what I'm really saying is, “I am available for you. I am here for you. I am going to be a rock inside your life. Maybe you've got a whole bunch of instability or uncertainty happening in your life; I am not going to be one of those things that is unstable or uncertain. I am going to be here, a solid rock, for you, and I'm going to believe in you every step of the way.” And that’s how to grow your coaching business!
The employee frame is basically wrapping an idea around what coaching is. And once the client understands very, very deeply that you are now an employee of their company, and your job description is to make sure that they achieve their results in life, it becomes crystal clear to them what coaching really is all about.
How To Get Your First Coaching Client By Using The “Employee Frame” – In Conclusion
My advice is to practise the employee frame. Add your own words to it, practice it in the mirror, practice it in your lounge room, and practice it on your friends.
The next time someone is curious about coaching or trying to understand how it works and how the fees are charged and what costs are involved and how do you actually provide enough value to support the fee you're charging, start with the employee frame.
I can guarantee you that you will see a dramatic shift in the way your clients receive your services.
So that is the employee frame, and that’s how to get your first coaching client and how to grow your coaching business! I hope you enjoyed it, and I hope it was valuable for you. Make sure you practice it before you go out there and utilise it. But again, just wrap a frame around what it is you do and you'll already start to see the changes.
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