Why Most Coaches Have A Hobby

99% of coaches don't have a business—most coaches have a hobby. They spend all their time doing “hope marketing” because they have no predictable system or way of attracting new clients. 

It’s like you simply put a piece of marketing out there, such as a direct message, a social post, or a motivational quote, and hope that it succeeds.

You spend time building websites, waiting for people to visit, handing out business cards at networking events, asking for referrals from friends, family and colleagues, posting on Instagram 24/7 hoping to go viral or spamming strangers with endless pushy messages.

Business Or Busy-ness?

Hope marketing is just busy being busy—a lot of busy-ness, but no business. While that might land you a client once in a blue moon, you can't really call that real business. 

Real business is predictable, where every month you get a certain amount of leads, inquiries, clients on your virtual doorstep that pay you a certain amount of money for your services in fair exchange.

But the question is, how can you create that sort of consistency?

It’s absolutely simple.

You just need a proven system that not only finds the right prospects for you consistently but also turns them into paying clients like clockwork.

What Is The Marketing MAP?

There’s a simple yet effective system called the Marketing MAP. It’s an acronym and is Authentic Education’s proprietary, three-step client attraction process that’s developed over 14 years of helping over 1,800 coaches build their dream business.

Let me explain how the Marketing MAP works.

The M stands for meet your ideal client, because if you can't get in front of the right person

in the right way, nothing else matters. Especially in this day and age where people have such

short attention spans, you're only two seconds away from a cat video or something like that.

The A stands for Ask. Now, what do we ask for? We're not asking for email addresses for ebooks that no one really reads. We want to ask for time.

Why? Time builds trust, and trust breeds new clients for you. It means new enrolments in your coaching program, consultant, practitioner, healer or course creator. They will give you time because you're educating them.

And the P stands for present your offer. If it's a match, if people resonate with you, then now you have earned the right to present your coaching program to them. 

It works so well because we've already seen it generate over a hundred million dollars for our clients in over 21 countries across the world—without having marketing strategies that require a lot of tech and complicated funnels.

Marketing Is Education 

One of the great things in the coaching industry is that we educate people in the marketing when we meet them, and we educate them even more when they buy our coaching program or course. It's all education.

So, don't think about it as selling. Think of it as teaching, educating, serving people.

So, if you're lacking clarity, confidence and clients in your coaching business, or if you want to finally turn it from a hobby into a real business that not only fulfils you but also pays you handsomely in fair exchange for what you're worth, then join “How To Attract Coaching Clients Consistently” today.

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Read more about: Coaching, Marketing

Cham is the CEO and Head of Marketing at Authentic Education since co-founding it in 2009. He is passionate about productivity, empowering people, marketing and is creator of Digital Marketing Made Easy.

He has worked for Anthony Robbins, Chris Howard and Dr John Demartini from "The Secret" and has been featured in BRW magazine, News.com.au and newspapers such as Sydney Morning Herald and The Age.