How To Get Coaching Clients In 3 Steps

If you’re a coach, there’s 50 different marketing methods you could possibly try.

Such as doing blog posts, podcasts or starting a Facebook Group.

But there’s only 3 rules that you should apply to figure out whether or not the method is high ROI (return on investment). Its important to know if it’s high ROI or not because you’re going to pour time, energy and money into this marketing method.

So, let me give you 3 rules that have come from the last 15 years investing millions of dollars in marketing and helping thousands of coaches in 21+ countries worldwide.


Will it reach new people (and not the same people over and over again)?

How do we reach brand people? Unless you’re uber famous or spending money on ads, the algorithm on most social media platforms aren’t incentivised to show your posts to new people. You have to be in the top 0.1%.

So, will it reach new people?


Can you reuse it?

What’s the point in doing a well-crafted social media post or crafting a TikTok dancing video but then next week or the next 24 hours, you’ve got to feed the beast again?

If you can’t reuse something, you’re going to be forever trapped and have this pressure of “got to create content” “got to create content”

Because as soon as you stop creating content, everything else stops. You have no new clients.

So, the way you can tell if you can reuse things (and if you’ve got a hobby, job or proper coaching business) is if you do new marketing, you don’t need to post anything new.

Just do whatever automation you have right now. If you’re getting new leads or inquiries…new clients coming to you each week without having to lift a finger off your automation.

That’s how you want to get your marketing running. Because now that frees up your time to do other things like coaching your clients.


Is what you’re doing building a relationship with people? Building a relationship with people is the definition of marketing by the way.

For coaches, practitioners and course creators, the definition of marketing is to build relationships with people until they’re ready to buy.

So, how do you build relationships with people until they’re ready to buy?

By giving.

You don’t start a relationship by asking (or getting). It’s not about “Hey, I’ve got this free coaching session for the end of May only!” People don’t buy when you’re ready to sell.

You need to be giving free education because that’s what builds the relationship.

This is what most coaches get wrong. They’re doing things like giving out free ‘discovery calls’ or running coaching specials.

Now out of all the thousands of marketing methods that exist that I’ve tried, there’s only 7 marketing methods that meet these 3 rules.

I show what these 7 marketing methods are at a free course called “How To Attract Coaching Clients Consistently”

So, if you want to attract more coaching clients consistently in your coaching business or stop doing things like endlessly posting on social media for free…attend the course and you’ll learn how to get results at triple the speed compared to other coaches.

Because most coaches are too busy being busy. They’re going around in a hamster wheel and doing things like working harder and direct messaging people, contacting friends or doing whatever it is to get more results.

This just isn’t the case. So, from one business owner to another, I feel I could help you get results much quicker than you could on your own.

And one of the reasons why I’m running this course is because I never had a mentor. I never had anyone else that could help show me the way. I had to figure it out through trial and error.

So, if you want to learn how to attract coaching clients consistently, click here and I’ll see at the course.

Do you want to get started with growing your coaching business TODAY? Learn more about our ‘Digital Marketing Made Easy’ Program. Download our digital marketing free course guide.

If you're a coach and would like to learn a complete marketing system for creating a steady stream of coaching clients, I highly recommend you check out the upcoming FREE online webinar, "How To Attract Coaching Clients Consistently".

I'll show you how the top 1% of coaches get clients. Learn more or book for free here.

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Read more about: Marketing

Cham is the CEO and Head of Marketing at Authentic Education since co-founding it in 2009. He is passionate about productivity, empowering people, marketing and is creator of Digital Marketing Made Easy.

He has worked for Anthony Robbins, Chris Howard and Dr John Demartini from "The Secret" and has featured in BRW magazine, and newspapers such as Sydney Morning Herald and The Age.