So I really love marketing but in the past I really hated marketing. And that's a problem because attracting clients through marketing is half your success in business.
So let me put it this way...
How much weight do you think someone would lose, if they really, really wanted six pack abs but they hated exercise and they hated any vegetables?
Not much, right?
Likewise, how successful do you think your business will be, if you really want to make an impact but you hate this thing called marketing?
It's all about cause and effect.
If you love exercise and love eating vegetables, the effect will be losing weight. If you love marketing (the cause) then the effect will be, you'll get better at it and have more clients.
I speak to so many people about their marketing problems, like they're frustrated by lack of results, confused with the technology of it all, or they're really wish someone could just outsource their marketing and do it for them. But that's not the real problem.
The real problem is they hate marketing and their marketing mindset is one of loathing instead of love.
So now I'd like to let you peek inside my mindset and share with you my own personal marketing mantra.
My Marketing Mantra
Once you start repeating it to yourself regularly, you'll begin to enjoy marketing even more, which leads to more clients and more confidence.
Here's the mantra, and you can remember it easily because it spells the word "marketing"...
M = Motivate
The M stands for motivate. I really like helping and sharing information with people, so I find marketing helps me do that. Because when I'm writing a great email, ad, blog post or any form of marketing, I see it as an opportunity to inspire people, for them to take action or to make a positive change in their lives.
A = Automate
A stands for automate. There aren't too many things in life or business that you can truly automate and set and forget. Luckily, marketing is one of them. You can do things like create a blog post that gets traffic while you sleep, automate your Facebook ads to attract clients 24/7, or create maybe in sequence of 10 emails that go out to new clients on autopilot.
This gives you so much more freedom to focus on other important things.
R = Rise (To The Challenge)
The R stands for rise. "I rise to the challenge" is what I say to myself. So there are always going to be marketing problems that pop up, technology problems, writer's block, or just getting bad results with your marketing and not knowing why.
However, when these things happen, I play this mental game with myself where I imagine that my problems aren't this big thing laying down on my shoulders.
Instead, I imagine myself growing up and rising like a big giant until the problem is kind of just a small thing at my feet. So I know this is a little bit woo woo. But try it for yourself and it can really work well.
K = Konnect
The K stands for Konnect. Connection is one of those important human needs that we all have. So linking marketing with a sense of connection is a really powerful thing to do.
When I'm sitting down to write an email, or recording a video like this one now, I'm imagining talking to my ideal client, I'm tuning into what they're feeling and trying to connect to that.
Even though there may not be anyone in front of me right now, but because I know there's hundreds, maybe thousands of people who will read or watch this in the future, I get a sense of connection. And that connection feels good. And it makes me want to to do more videos, more emails.
E = Express
Next, E stands for Express. With marketing, I get to express myself. So it's an extremely creative process where you can communicate what you want. You can be fancy with words like Martin Luther King when he said "I have a dream that one day my children will be judged not by the color of their skin, but by the content of their character."
The more authentically you can express yourself, the better your marketing becomes too because people always resonate with this thing called authenticity.
On a side note though, when I was growing up, I really wasn't an expressive person, it doesn't really come naturally to me. So I personally find that marketing helps me tap into and express my emotions more, which my wife really likes as well.
T = Track
The T stands for track. With marketing, you can track progress, like a game. So one of the reasons games and sports can be addictive is because there's this scoreboard. There's also other stats and numbers like, batting averages, number of aces that you hit in tennis.
Likewise, marketing is the same.
It's fun to check how many likes you have, how many followers you have, your website traffic, it's fun to see your Facebook ad increase. So your ad increase, your Facebook ad cost decrease instead of increase. And of course, it's fun to see your revenue that you generated from marketing go up over time. And that leads me to the next point.
I = Impact & Income
Marketing helps you create both income and also impact. Those two things we often find go hand in hand money and the meaning. If you want to make millions, we always say you want to impact millions. So the more improved your marketing becomes, the more people you'll actually impact as well.
N = Never (Stop Learning)
And the N stands for never stop learning, never stop learning. So I find the most rewarding things in life, are the things that I never completed, whether it's cooking, dancing, building a business or a relationship, it's never really done. So marketing is the same. So the great thing about it is there are always some more things to learn. And that's not just because things in marketing change regularly but because marketing is part science and also part art.
G = Grow
Lastly, the G stands for grow means growing yourself and growing your business. I found as I grow as a marketer, and not only grow my business, but I grow as a person, my communication grows, my problem solving skills also grow and the amount of people that I can reach and teach grows too.
Visualising The Marketing Mantra
So how do we use this marketing mindset mantra? I recommend that you read it or say it out aloud to embody it even more. And you can do this each morning or throughout the day when you're waiting in line, or on the train, doing chores, cleaning, that kind of thing.
I find it's also helpful to visualise what you're saying. Create a picture of it, so that the future benefits that are in your mind are so much more compelling and attractive than mere words on a page or something like that.
Then within days or weeks, you will find that you could even go from "I hate marketing" to "I love marketing" as your mindset changes and success will not be far behind. So here's the marketing mantra.
I motivate other people. I love marketing because I get to automate it. I love marketing because I rise to the challenge. I connect with other people. I express myself. I can track the progress like a game. I create income and impact. I never stopped learning. And I grow myself and my business.
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