The Marketing MAP For Coaches

Have you been looking for a proven marketing MAP for coaches? Maybe you’re selling courses or have been trying to attract ideal clients. You see, people don’t really buy your coaching program—people buy you.

Think about it for a second.

When someone makes a decision to purchase your coaching, they can’t see anything. You’re selling something that’s invisible, intangible.

People like to see what they’re getting for their money.

So what can they see? They can see you. They’re buying how you communicate, your confidence, your certainty.

The problem is, if you’ve never practiced speaking to the camera, if you’ve never practiced speaking to people at a Zoom event or on stage, you’ve got a big issue:

You’re going to become the world’s best-kept secret.

Confidence is extremely important to communicate and give people the certainty that when they invest in your coaching program, they are certain that they will get results.

In short, certainty sells.

Confidence sells.

Confidence In Attracting Clients

People who are unsure as coaches about how they can help give off a feeling of confusion and uncertainty to a prospective client.

And you’re going to hear things like, “Have you got something you can send me via email? Can you do a cheaper price? Can you show me your certifications again?”

They’re looking for the certifications to give them confidence, because they’re not getting that confidence from you.

And quite often, the brand new coach, or the struggling coach, is doing exactly the same thing.

So confidence is a critical piece of the puzzle, but it’s just one small, yet necessary, piece.

What Is The Marketing MAP?

The 3 most important things you need to do to attract coaching clients consistently, especially if you’re a struggling coach or a beginner coach, is what I call the marketing MAP.

There are only seven ways that I recommend people meet their ideal client, and I’m going to show those to you at an upcoming free event called “How To Attract Coaching Clients Consistently”.

It just takes a lot of time to go through the seven and to give you demonstrations and all these other things as well.

So the M stands for meet your ideal client, and the A stands for ask for their time…

You don’t want to be asking for email addresses or for an eBook no one reads.

You don’t want to be asking for people’s credit card details, because it’s way too soon to do that.

You need to ask for people’s time.

Such as a strategy session or Zoom event.

And then the P in the marketing MAP stands for present your offer.

You need a specific way to educate people while presenting your offer at the exact same time.

I’m going to share all of these things with you, including the demonstration of these things at the upcoming free event called “How To Attract Coaching Clients Consistently”.

You’re going to learn how to get results, compared to most coaches at triple the speed.

You’re going to learn how to empower yourself with these marketing skills that are really easy once you see how.

So if you’d like to learn more, all you have to do is click here to register for the free event now.

If you're a coach and would like to learn a complete marketing system for creating a steady stream of coaching clients, I highly recommend you check out the upcoming FREE online webinar, "How To Attract Coaching Clients Consistently".

I'll show you how the top 1% of coaches get clients. Learn more or book for free here.

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Cham is the CEO and Head of Marketing at Authentic Education since co-founding it in 2009. He is passionate about productivity, empowering people, marketing and is creator of Digital Marketing Made Easy.

He has worked for Anthony Robbins, Chris Howard and Dr John Demartini from "The Secret" and has featured in BRW magazine, News.com.au and newspapers such as Sydney Morning Herald and The Age.