Do You Need To Niche As A Coach?

Do you really need to niche yourself as a coach? The short answer is 100% yes, eventually, but not when you first begin. Why? Because in business, you appeal to no one if you're trying to appeal to everyone. 

You see, having a clear niche is one of the most important aspects of consistently attracting new clients. 

What's your website going to say? When people ask you what you do and whom you help, are you going to say “everyone with a heartbeat”? 

That's not how it should be. You have to narrow down whom you help, what you help them with and how you help them in your unique way.

What's Your Niche?

Let me explain this for a second. You probably have a whole bunch of passions.

If you were to think of a niche, what does that actually mean? The first thing it means is this: what are you passionate about? What do you love to talk about, research or share that other people maybe don't?

What would you find if you went through all of your books, YouTube videos, web browser history and credit card statements? That's how you can see your passion.

That's important, because if you don't have passion for something and you're just doing it because it's a trend or a popular niche or something like that, sooner or later you'll give up.

Here's a secret for you: sooner or later, everything gets a little bit hard. No matter what it is—relationships, family members, kids (I've got two of them), sooner or later it gets hard.

But if you don't love what you're doing, then you're just going to find something else to do and jump ship to the next bright, shiny object. Passion. 

Proficiency And Pay

Next, we have what we call proficiency. Your skillset. Do you have skills in this particular area? 

If you don't, that's okay. But if you do, you're going to be able to hit the ground running. 

It's just a lot better if you've got existing skill sets in this area.

And last and definitely not least, but most important, is this one: pay. How much money are people willing to pay you to remove that problem from their life?

So as an example, I talked to some coaches and they might be helping people quit smoking.

That's okay, what else are you passionate about? List all the things you're passionate about, score them on, list all your potential niches, score them on passion from zero to 10.

Out of all your potential niches as a coach, score them on your existing skillsets or proficiency from 0 to 10. List all your potential niches and score them on how big that problem is. 

For example, quit smoking: I don't know, maybe a 5/10 score. Finding purpose in life: maybe higher. Having harmonious relationships with your family: maybe that could be 10 out of 10.

Bigger Problem = Bigger Pay

A bit of a tip: the bigger the problem, the longer it has been around and the deeper they feel it, as in, the stronger the emotion for that problem to go away from their life, the more people are willing to pay.

Once you have those three key criteria, you score your potential niche ideas out of 10.

Just a small caveat as well, with this one, I would double that score. So this one just on its own is just as important as this and this put together.

As an example, if you were a career coach, would you rather deal with people who were immigrants—who have enough time and energy to go and get career coaching from you but don't necessarily have the money to spend on that career coaching? That's a bit of a problem. 

In other niches, you could be dealing with procrastinators. If they don't have energy because they're always procrastinating, that's your objection right then and there.

So let's try to avoid that. Assuming you're equally passionate about other things, let's try and not go with procrastinators.

Your Best Coaching Niche

Now, how do you make that decision?

If you look at how much time, energy and money that immigrant person has—not enough money probably if they've just come to Australia. But the person who lacks confidence has the time, energy and money.

If you also look at it from this point of view, what is a longer and stronger problem?

Well, that person who currently has a full-time role has more money because they have income. It's going to be a longer-term and stronger problem for them because every day they go to work and they realise they're not as assertive.

Taking The First Step

I know I've given you lots of different examples in multiple ways. To cut a long story short, what you want to make sure you do is look at your niche and list all the ideas.

How do you pick out good ideas? Based on these three criteria: 

How passionate are you? What existing skill sets do you have? (If you don't have skill sets, that's okay because you can learn them.)

And then, how much are people willing to pay you? The longer and stronger the problem, the more they're willing to pay.

If you would like to see a demonstration, come join the FREE event called "How To Attract Coaching Clients Consistently". I'll also show you the seven marketing strategies, because having your niche is just the first step. You'll also learn how to create a package for your niche as a coach—something that people can actually buy.

Once you learn how to attract clients, you'll find that it's really easy. Learn the smartest way to grow a coaching business here today.

If you're a coach and would like to learn a complete marketing system for creating a steady stream of coaching clients, I highly recommend you check out the upcoming FREE online webinar, "How To Attract Coaching Clients Consistently".

I'll show you how the top 1% of coaches get clients. Learn more or book for free here.

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Read more about: Marketing

Cham is the CEO and Head of Marketing at Authentic Education since co-founding it in 2009. He is passionate about productivity, empowering people, marketing and is creator of Digital Marketing Made Easy.

He has worked for Anthony Robbins, Chris Howard and Dr John Demartini from "The Secret" and has been featured in BRW magazine, News.com.au and newspapers such as Sydney Morning Herald and The Age.