Want to learn how to create a Facebook ad? Here’s how to do that in eight minutes or less.
In this video from one of our free marketing events, we use a kids' clothing store as an example to show how easy the ad placing process can be.
Just follow the steps below & watch the accompanying video above to create your own Facebook Ad Campaign.
Step 1: Creating A Campaign
First, when you create a new ‘Campaign’ in Facebook Ads Manager, you’ll see a list of different objectives that you’ll have to choose from.
Nine times out of ten you would want to choose the ‘Conversions’ objective… and the other one time out of ten, you might want the ‘Lead generation’ objective.
After choosing conversions, you then name your campaign. For this example, we named this ad, “Test Kids Clothing”.
Step 2: Creating An Adset
Now in the Ad Set level is where you determine the specific group of Facebook users you want to show your ads to. First and foremost, we name our ad set, like “Mothers 28-38”, for this scenario.
By the way, if you’re creating a Facebook ad from scratch, you won’t have anything saved under Custom Audiences because you’re creating a new audience. So, we’ll just leave that for now.
As for the Location of where your ads will be shown, type in a place like Sydney, Australia. You’ll then see a little circle where you can adjust how many kilometres away from Sydney your ad will be shown to, and depending on how many kilometres, it actually draws a circle around how far that will be.
When you come down to the Age section, choose the age range of the people that you want to show your ad to like in this case, 28 – 38 years old.
And as you create a Facebook ad, you can see on the right-hand side where it shows your ‘Potential Reach’. At this stage of the demonstration, it says that I could potentially reach 1.1M in Sydney if I published the ad right now. But that’s way too much.
As a very rough rule of thumb, if you want to spend $10 a day on ads, have a reach of 10,000 people. If you want to spend $100 a day on ads, have a reach of 100,000 people.
So anytime Facebook shows the ad to 100,000 people or whatever it is, you’re paying for that number of people. It’s called impressions.
Next on how to place an ad on Facebook, under Gender, we chose ‘Women’, and as for the Language, we left it blank. By default, the language is English so that’s fine.
Step 3: Targeting Your Audience
The Detailed Targeting section is where it starts to get interesting. You could tell Facebook who you want to include and who you want to exclude.
And there are so many other different things that you could spend a lot of time on this. In this example, we included a popular website that a Mum might go to which was ‘Kidspot’.
This narrowed the audience down to 540,000, but that’s still too much. We can get more targeted than that. We could add something else that a mother would be interested in like ‘Bonds clothing’.
You could also click on Narrow Audience and enter additional demographics, interests or behaviours such as ‘organic clothing’.
So now we’re telling Facebook that our audience must be interested in either Bonds or Kidspot and they must also be interested in organic clothing, which narrows the Sydney audience down to 150,000.
Afterwards, we leave everything else under the ad set as is and set our budget to $20 a day, or any other amount that’s within your marketing budget.
Creating Your Ad
Then the next step is the actual ad or configuring how it will look on Facebook and/or Instagram.
Note: If you’re doing an Instagram ad, it has to be a photo or it has to be a 60-second video or less. You won’t be able to advertise any video that’s above 60 seconds long.
So in the actual ad or the Ads section, you could do a single image, a carousel or a collection of images. Need more ideas for images for your ads? You could browse the free stock photos that are available there.
You could also start to split test different ads by placing different images on specific ads that you want to split test.
On the Website URL, you would enter your website or the website that your prospects will go to once they click on your ad.
Another thing, there’s this other objective called Lead Generation or lead ads where you can create and grab people’s details on a form that lives on Facebook. You don’t need a website to place ads because lead ads will allow you to grab people’s details without having a website.
There’s also something called Video Views where you could show videos to people, and based on those people that watched 3-10 seconds at the very least, you can create an email list very quickly.
That’s perfect if you don’t have an email list and you want to start one from scratch.
So going back to our ad, our sample description is, “Want cute clothes for your toddler? 100% organic clothing, allergen-free, tested by NASA.”
The headline could be, “New Range Out Now”. And on the right-hand side, you’ll see what your Facebook ad is going to look like.
You’ll also be able to see how the different placements will look on Facebook or Instagram. If everything looks good, you hit Publish and people will start coming to your website.
And that’s it! We hope you’ve enjoyed learning how to create a Facebook ad in eight minutes or less.
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