Coaches, do you hate selling? When you think of the idea of persuading someone, does it give you the ick feeling?
Or do you often find yourself being very nervous on your strategy calls?
If you have experienced any of these feelings, it's important to realize you're not alone. 95% of all the coaches that I work with feel the exact same way: they hate selling.
Most coaches initially don't have any idea, but this feeling comes from having been negatively programmed with a dysfunctional way of selling.
At the end of the day, there are two different ways to persuade someone:
- Technique-Based Selling
- Education-Based Selling
Why Coaches Hate Selling
Sadly, most gurus teach the technique-based selling. Its premise comes from a place of taking something from someone.
That's the whole idea, “I'm going to take something off this person.” So, the strategy is basically coercing a prospect to work with you using manipulative sales tactics. You push them, challenge them or induce fake scarcity or urgency.
It is why so many coaches out there hate selling instead of attracting more clients.
If that is what most of the sales advice you've received, it's no surprise to feel awkward when articulating your value. You may also feel awkward when asking for the sale or having a conversation about how you can make a difference in people's lives.
A Better Way To Sell
The other way of persuading someone is where it all changes. It's called education-based selling. It’s a system that comes from a place of giving instead of using sleazy sales tactics.
And it predominantly comes from a place of giving through education.
So when you use this method of education-based selling, what ends up happening is you become a trusted advisor.
Because you're coming from that place of giving, there's very little resistance towards you. There's significantly fewer objections. And sometimes you may find people asking to buy from you without you ever even asking them.
Simple Steps To Succeed
When you combine education-based selling with world-class coaching skills, an incredible ability to think and make business decisions, then you’re well on your way to success.
Luckily, there are 3 simple steps that won't take you years to do it. It won't take you months to master them. In fact, you can learn all of them in just a single sitting at our free online event called “How to Become a Highly Successful Coach”.
It's a workshop that we're running for new and existing coaches. You’ll learn the only 3 skills you need to go out there and build a fun, fulfilling and financially rewarding coaching business. See you there!
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