The Best Way To Price Your Services

Are you a coach, practitioner, or service provider looking for the best way to price your services? The truth is, it’s not by the hour, because that ends up putting you in a position where you’re just trading your time for money. Unfortunately, that is not the most scalable idea.

The best way to price your services is actually based on the result that you give people.

At the end of the day, people don’t really care how many hours something takes. The only thing they care about is the result.

Then the question becomes, at what price should I actually start? Well, here’s another weird thing: your price is actually irrelevant. I know that sounds weird, but hear me out, because I could say right now, hey, start at a thousand dollars.

Or I could say, you know, start at $10,000. But if you have never inspired somebody to buy something and even say $200 before, then you’re not gonna be very successful charging a thousand dollars.

Price Based On Consistent Results

What that actually means for you is that the price of your service is actually based on what you can consistently inspire people to buy it.

Now, I know if you can actually go out there and inspire people to buy your services at $200, you’re going to be much more successful than rigidly sticking to a thousand dollars because some pretend guru on Instagram told you that that’s what you’re meant to do. But hear me out.

Once you are able to comfortably inspire people to purchase at $200, then increase it to $300, then increase to $500, then increase it to a thousand, then 2000, I think you get the idea, right?

In almost two decades of doing this, I have found without a doubt, this is the very best way for you to price your services. Here’s the thing. To be successful in doing what you love, you need three important assets: the right package, the right conversation and the right presentation.

Crafting The Right Package

The Best Way To Price Your Services - Crafting The Right PackageNumber one is the right package. Your package is what you actually offer people that helps them get results in their life.

Now, to do that successfully, you first need to identify who your ideal client is. So for example, you want to think about things like:

What are their current problems?
What are their dreams?
What are their goals?

And once you know this, then you need to actually show them a path.

Now, the path is a clear three to five steps that start at their current problem and finish at their future goal. This is critically important because people don’t pay for your services. They pay for the path.

And once you’ve actually created a path, you can use that path to then create the right packages for your ideal client.

Now, the package itself actually helps your ideal client implement the path, implement the exact steps that give them the results that they desire most in their life. This package includes selecting things like the right price, the right name, the inclusions, and then the list goes on.

Delivering The Right Conversation

Number two is the right conversation. You have to be successful at delivering a conversation because if you are unable to do that, you will not be able to take that next step.

So think about this for a second. If you want people to be interested in your services, you have to learn how to capture people’s attention. And more importantly, you have to learn how to hold it.

On social media, the average person spends a whopping 1.4 seconds on each post. So learning how to capture attention, and then hold it, is the first essential step.

However, there is absolutely no point in doing this if nobody takes action. So you actually need to learn exactly how to inspire people to buy. Otherwise, the entire process of grabbing attention is an utter waste of time.

Present The Right Way

Lastly, you need to have the right presentation. Many people want to grow and expand their business, and to do that, they need to be able to share their message with the world.

Having a winning presentation allows them to stop spending time on one-on-one sessions and instead scale their business with group coaching, online courses, retreats, and more.

Using the same presentation, they can attract new clients 24/7 with automation. The good news is that they only need one package, one type of conversation, and one presentation, but all three need to be done the right way.

Opportunity To Explore Your Possibilities

Now, I know you probably have many more questions about the best way to price your services. If you’d like to explore what’s possible for you or have more freedom, fulfillment, and financial abundance in your life, reserve your free spot for Prosper From Your Passion Sharing Your Knowledge Online.

You’ll see a complete step-by-step breakdown of exactly how this three-step process will help you do what you love, complete with LIVE demonstrations. Plus, you’ll receive practical tips on how to discover your true passion and replace self-doubt with self-confidence.

Read more about: Sales

Ben is the Difference-Maker Mentor and Co-founder of Authentic Education. He is exquisite at inspiring people to share their message, make a difference in the world and live abundantly on purpose.

Ben has been featured in media such as the Today Show,,, Huffington Post and