How To Develop Charisma With VAK Sequencing

If you’re wondering how to develop charisma so you can become an effective speaker on stage that can bring in the sales, use VAK sequencing. It’s something that I always do when presenting on a platform. It took me about a year and a half to get good at it, but certainly nowadays, I use the VAK system as much as possible.

I was fortunate enough to get internationally certified as a trainer of neuro-linguistic programming (NLP), and one of the things that I’ve learned during my training was everybody out there wants to be charismatic, but very few people understand what charisma is.

Charisma is not so much what we think it is. It’s not about being beautiful or handsome or having a specific type of personality. It’s more like a strategy, and the strategy to charisma is simply known as VAK sequencing.

Ben talking about VAK imageUsing it in my talks, along with other effective public speaking methods, VAK sequencing has taught me how to develop charisma, which has allowed me to connect with my audience and turn them into clients.

So if you want your audience to take action, such as signing up for your coaching or consulting services, then learning VAK sequencing is a must. It allows you to become a charismatic speaker which definitely helps if you want your audience to become paying customers.

What Is VAK Sequencing?

Visual Auditory Kinesthetic (VAK) imageVAK stands for Visual, Auditory and Kinesthetic. They are sensory receivers and one of them defines the best way for an individual to experience something and learn new information.

Visual people learn best when they can see the material being taught. The auditory learners learn faster when they are actively listening, while kinesthetic people learn best when they can use their body to touch and move around.

By using VAK sequencing during your presentation, you’re appealing to all types of learning styles so you’re more likely to engage everybody in your audience. This is how you develop more charisma and become more likeable as a speaker because everyone in the room will be able to easily understand your talk.

Remember that people buy from people who they like and who are like them!

So, here’s how to develop charisma using VAK sequencing.

Step 1: Talk To Your Visual Learners

Visual learner image

A lot of people are visual learners. The way you attract them to your talk is to appeal to their eyes. The easiest way to do this is to use your body. Use gestures and move around on stage. However, you don’t want to be distracting and pace for no reason. You want to move with purpose. You could also go out to your audience to engage them.

Another great way is to use visual aids like a great PowerPoint presentation, or use an actual object to really bring your topic to life. For example, if you’re talking about a statistic that you’ve read in a newspaper, bring that newspaper and use that in your presentation.

Tip: One of the best ‘objects’ to bring on stage is an actual person. You can bring up a volunteer so that’s one more person for the visual people in your audience to look at. Seeing that person demonstrating something with you will make it very visually appealing.

Step 2: Talk To Your Auditory Learners

Auditory learner image

Professional public speakers are already good at this. If you think about it, when you’re preparing your speech, you’re already writing what you’re going to say and how you’re going to say it, so you’ve pretty much already worked this out.

However, if you want to kick it up a notch, you could start thinking other about styles of language that you could use like metaphors, alliterations, analogies, and possibly rhyming your sentences if it fits your style.

These are just some ways to take the script you’ve already worked on and juice it up a little bit more to please the auditory learners in your audience.

Step 3: Talk To Your Kinesthetic Learners

Kinesthetic learner image

To appeal to the kinesthetic group in your audience, you’ll want them to physically engage with your presentation, like asking them to stand up, give a high five to the person sitting next to them, go to this part of the room, raise their hands if they agree with what you’re saying and so on.

Another thing that you can do is if they’re taking down notes, ask them to do a little drawing or a sketch of something instead of just using words. This will make it a little bit more fun and physically engaging than just writing words.

So you want to engage your audience physically by making them do some type of action to make your talk more ‘snackable’ for them. Just make sure it’s not going to embarrass them.

Example Of VAK Sequencing

VAK Sequencing

Image from

I’ve learned that to become charismatic, we must use VAK in that order – visual, auditory, then kinesthetic. Why? Because the visual learners are the ones that want to be addressed first. Then we address the needs of the auditory learners.

Generally, kinesthetic people are way more patient than visual and auditory learners, so they will wait for your charisma to kick in and are last in the VAK sequence.

You’ll want to try and use the VAK sequence within a few sentences or definitely within a paragraph in your talk if you want the whole room to light up at once.

A simple way of using the VAK system looks something like this.

  1. Visual – “I want this next thing that I’m about to share with you to be crystal clear inside your mind. It’s going to resonate with you at a very deep level.”
  2. Auditory – “When you hear the words that I’m about to say, it will be like music to your ears.
  3. Kinesthetic – “So, I want you to grab ahold of the next piece of content because it will change your life.”

You can then later on do a whole section of visual for 5-10 minutes, then do a whole section of auditory and another section of kinesthetic if you like. But if you just want to be charismatic to the whole room at once, you just go through that sequence and do the whole thing in about 25 seconds. You’ll win everyone in the room with your charisma!

How To Develop Charisma With VAK Sequencing - In Conclusion

Happy business people applauding in a seminar image

VAK sequencing is perfect for people who want to learn how to develop charisma, and it’s a great way to ensure you don’t neglect anybody in your audience.

It’s also not that hard to do. During your talk, just ask yourself:

  • Does anything I’m saying right now have any visual connotations to it?
  • Does anything I’m saying right now have any sound or auditory connotation to it?
  • Does anything I’m saying right now have any kinesthetic or feeling-oriented connotation to it?

Just ask yourself what is the connotation of what I’m saying and viola, you’ll have it done.

If you’d like more effective public speaking tips, download our free audio program Presenter’s Pro Formula here, or enquire about our Present Like A Pro presentation skills training here.

Read more about: Speaking

Ben is the Difference-Maker Mentor and Co-founder of Authentic Education. He is exquisite at inspiring people to share their message, make a difference in the world and live abundantly on purpose.

Ben has been featured in media such as the Today Show,,, Huffington Post and