The Ultimate Presentation Structure

As someone who presents from stage quite regularly, quite often I get asked “What is the ultimate structure for my next talk?”

So today I'd like to share with you some of the tips that we've learned over the years, having run now well over 300 workshops in the last 8.5 years and spoken in front of literally tens of thousands of people across Australia, and throughout the world.

When it comes to structuring your workshop, seminar or live event, the first fundamental thing to keep in mind is that every single presentation on planet Earth can be fundamentally broken down into three core sections. Once you know each of these core sections, what you can do is start to develop content specific to that section.


Connection is where you make a deep connection with the audience members. There's a saying that says, "People do not care how much you know until they know how much you care."

And so, the connection start of your presentation, is where you make the connection, letting people know why you care about them, why you care about them getting results, and why you care about them learning the content you have to share for the day.

This connection can be made up of things like personal stories, market forces, things that are currently driving the market forward around your topic, big problems that your audience is facing, like your three core problems.

It can be made up of little anecdotes, stories, shocking statistics, startling facts, newspaper articles. But, anything that lets them know that not only is the content relevant for them today, but also that you care about them getting the content as deeply as possible.


There are many ways of teaching, educating people around certain topics. The most important thing to keep in mind though is this: everybody in your room learns one of eight different ways. And, these eight different ways can be broken down into four overarching core strategies.

So, there are people out there that like to learn based on whether or not what they're learning links up with their personal values and is actually important to them.

The second thing is, people like to learn the statistics and the data and the origins of things.

The third thing that people like to learn is how things actually work, how you put them into action.

What are the actual action steps, and how do I apply this to my own life?

And, the fourth way that people like to learn is by getting the information, breaking it down, refining it, tweaking it, massaging it, destroying it, and putting it back together, and evolving the information so they can grab hold of that.

Those four overarching ways of learning are then split up into our left and right brain hemispheres. Our left and right brain hemispheres like to learn information completely differently. So, our left hemisphere is logical, it's analytical, it processes and sequences things, whereas our right hemisphere is creative, it's rhythmical, it uses symbolism and shapes and colour.

So, as we understand our left and right brain hemispheres and the four overarching structures of learning, we can start to put our content into action. If that sounds too complicated to start with, just think about it this way. How is it you can best make sure that everybody in the audience learns what you have to say?

And so, make sure you use a bit more of a dynamic structure, because unfortunately most amateur presenters only present content the way they like to learn it, which means they miss out on seven of the eight learning possible styles inside the room.

Call To Action

Once you've delivered your content, the last thing you need to do is what we call a call to action.

A call to action is where you ask the audience members to do something.

People come into your workshops for only one reason, and believe it or not it is not to learn.

In fact, if you speak to any principal of any college or any school anywhere in the world, and you ask them, "What is the purpose of all education?", they will simply say, "It is to inspire new action."

At the end of every one of your presentations, you have to let them know which actions they need to take. And, those actions need to be specific.

So, the call to action is where you let the audience know exactly what they've learned and then exactly how to apply the information. Because life rewards action. Education is not all it takes to be successful.

In fact, all education does is give you insights. It might make you a little bit wiser and give you some insightful ideas on how to perceive scenarios. But, unless you actually apply that education, then you will get no true benefits whatsoever.

Bringing The Core Sections Together

So, that's how the talk actually sits together. The connection, the content, and the call to action. And that is the ultimate structure, and the structure that all of the world's best presenters actually take.

Inside these three core sections, the connection, the content, and the call to action, are actually 14 different types of structures that you can teach people within, or what we call pillars, 14 structures of information.

So if you've ever wanted to know...

"How do I tell my personal story, how do I teach a piece of content, how do I let the audience know the rules of the room for the remainder of your talk, how do I remind the audience members of what they've learned, how do I tell a metaphor or sum up with an analogy or a short story about what I've done?"...

Then each one of these things has a specific structure of how you formulate the information you're going to share

If you're interested in learning more about these structures and a little more about how you actually create the ultimate structure for your presentation, then on this page there is an opt-in for you.

During this free event, I'll be sharing with you some of the secrets, the techniques, and the tips, that some of the world's greatest presenters are using to run all different kinds of workshops, seminars, retreats, webinars and the like, to ensure that you're getting the best information to apply to your own processes.

Again, the ultimate structure is simply that. Make a connection, deliver some world-class content, and then give them a call to action.

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Ben is the Difference-Maker Mentor and Co-founder of Authentic Education. He is exquisite at inspiring people to share their message, make a difference in the world and live abundantly on purpose.

Ben has been featured in media such as the Today Show,,, Huffington Post and