Digital Marketing Made Easy
The 7 most cost-effective systems to attract new clients
About The Program
Marketing is all about ROI (Return On Investment). But with so many choices, what's the best use of your time and money?
If you want to market your events, services or products there are over 50 different methods you could use. I know because I've tried them.
I've only found 7 that work consistently over time. They've helped generate our clients over $20 million in revenue and helped Authentic Education become a BRW Fast Starters 2013 Award Winner... more importantly, they can work for almost any industry and any person.
If only 1 of these 7 online marketing strategies is implemented correctly, it would be a very wise use of your time & money...so I invite you to find out more about the program.
Cham Tang
Chief Efficiency Officer
Who Is It For?
- Beginner, intermediate and advanced marketers. Simply pick the modules relevant to you
- Business owners that want to attract more clients WITHOUT using old, expensive online marketing methods like newspaper ads or snail mail
- Practical, non-technical people that like to be shown exactly what to do from scratch. Simply watch the videos as I show you WHAT to do and WHY I'm doing it
- Coaches, speakers and seminar leaders
Modules 1-7: The 7 Highest ROI Strategies
In each module, there will be video training guiding you through (step-by-step) exactly how to utilize the marketing method. It's very easy when you follow along. If I go to a website, you do too. If I click somewhere, you do too. It's like having your own personal marketing coach sitting right next to you.
1. Speaking & LIVE Events - The most lucrative marketing method (when you get it right). Learn how to attract the right audience to your webinars, presentations or workshops.
2. PPC (Pay Per Click) Ads - The quickest way to get new customers is by placing Facebook ads, Google Adwords and LinkedIn Ads. We will be focusing on the best one: Facebook ads and show you how to place effective ads you can use forever.
3. Email Marketing - Your email list is your goldmine. We will cover what to email, how often to email, how to write an effective email and show you templates to do it.
4. Content Marketing - If you aren't educating potential customers, you are wasting 2/3 of your marketing efforts. This is because most people will buy later (when they are ready) not now. Content marketing is a free strategy that ensures they come to you when the time is right.
5. Social Media - How to effectively use status updates, invites and your Facebook personal page and fan page to generate traffic, interest and leads.
6. Joint Ventures - Strategic partnerships are key to succeeding. It's just easier working with other companies. In this module you will learn how to setup the 2 most common (and powerful) JV's.
7. Word Of Mouth - Still the most powerful form of marketing, but how do you utilize it effectively? The answer revolves around setting up "kickstart strategies" and "referral systems".
Modules 8-14: The 7 Marketing Accelerators
The best marketing strategy in the world won't work if you don't have certain skills.
So if you want to increase or speed up your marketing results, here are 7 things you will need to master:
8. Business Models & Marketing Funnels - We will cover what makes a successful and unsuccessful business model and marketing funnel.
9. Outsourcing - You can't do everything on your own. But what should you outsource? How much do they charge? Where do you go to outsource?
10. Copywriting - This is the art (and science) of selling through written words. It's used in naming your business/event/product/package, writing an email, writing an ad. And you should never outsource it.
11. Mindset Of Successful Marketers - Unless you have emotional intelligence, you will never persist long enough to make a success in business. There are fundamental thought patterns and beliefs you need in place to ensure your success.
12. Graphic Design - Most customers make split-second decisions on the quality of a product because of the packaging. So all of your ads, website, landing pages and emails need to look professional. You will learn some easy and effective ways to DIY or outsource it.
13. SEO (Search Engine Optimisation) - If Google doesn't put you on Page #1, you might as well be invisible. In this module you'll learn ONLY what you need to do as a business owner, so you can outsource the rest.
14. Data-Driven Marketing - Are you making your decisions based on guesses/hunches or hard data? I know what professionals do! This module is like accounting...not everyone's favourite until they realise the power of what it does for your business.
Bonus Training - How to Build a WordPress Website from scratch (5 part videos series)
Frequently Asked Questions
- Can't I just outsource this stuff? "When you outsource your marketing, you outsource your income". As a business owner, you must know your marketing plan. As your marketing coach I will show you this plan. I will also show you what you CAN and CAN'T outsource.
- Do I need to be tech savvy? No. I will show you step by step what to do to make sure you're doing it right.
- How is it delivered? The beauty of it is it's all delivered online. This means you can start anytime you want (your membership lasts forever). It also means you can pause the training, speed it up or rewatch it to suit your own speed.
- Who is running it? Cham Tang, the co-founder of Authentic Education. He handles all the marketing for the company.
- Is there any support? Yes. You can email, call or ask questions online any time.
Included In Your Program Tuition:
- 55 Video Lessons - Each video lesson is an average of 15 mins long and spans 14 different topics.
- 12 Months Access - This means you can buy it now, and watch it all now, or later when you have time.
- 12 Months Updates - New video lessons and material will be added regularly. You will receive this also.
12 Months Support Directly With Cham - If you have any questions about the training, simply email Cham or leave a comment below the training video and Cham will personally type a reply or by creating a new training video - 6 Recorded Coaching Calls - Listen to Cham run closed mastermind session on 6 important topics from Facebook ads, Joint Ventures to Landing Pages. Average of 45 mins each
- 30 day money back guarantee - Once you get your login, you can browse through all the videos to see the quality and quantity of them. If you're not satisfied, you can get a full refund within 30 days of receiving your login.
Video Reviews for "Digital Marketing Made Easy"
Robert Kirby
Cham helped us realign our business, our marketing, our strategy, helped us get our message clear, to rebadge and rename our courses... Since that time 3 years ago, our sales have gone up 15% to 20% a year. We're very excited about it!
Sonja Courtis
My first presentation was to 17 people. Of those 17, 5 of them I didn't know and of those 5, 3 actually signed up for my program. I'm really grateful for the support and giving me the confidence and ability to go out and continue to do presentations.
Marlie Van Doorn
Got 20 bums on seats within the next 3 days as we expected it to be at least 2 weeks. Thought it would be approximately $15 - $30 on advertising spent per bum on seat, but with 26 tickets ordered and only spending $60 in advertising cost, we saved the client over $500 advertising cost and got the results a lot quicker.
About Your Facilitator, Cham Tang
Cham is the Co-founder and Chief Efficiency Officer at Authentic Education (a BRW Fast Starters 100 Company).
He runs workshops on marketing and coaches our PHD students privately with their businesses.
Cham has handled all the marketing and systems at Authentic Education since day 1.
Cham has also worked in sales and business development for Anthony Robbins, Chris Howard and Universal Stars.
As a fellow business owner, I know your product or service can help people (otherwise you just wouldn't bother).
You deserve to do it justice by using the best marketing strategies available. So let's get the ball rolling.